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Latest Articles

Inbound GTM Playbooks Only Work When the Data Is Actually Usable

Inbound GTM Playbooks Only Work When the Data Is Actually Usable

Inbound is supposed to be the easy side of go to market. Someone fills out a form, sales follows up, and deals move forward. In reality, most inbound motions slow down immediately after the first conversion because the lead data is incomplete.

4
Ā min read
Stop "List Laundering": Why Your Last Data Purchase Was a Ticking Legal Bomb

Stop "List Laundering": Why Your Last Data Purchase Was a Ticking Legal Bomb

You thought you bought a valuable asset—a list of thousands of potential leads. What you actually bought was potential liability. We will break down exactly how purchased data breaks GDPR, CCPA, and CASL, and how to disarm the ticking bomb before the regulators come knocking.

4
Ā min read
Why Growth Teams Should Treat Their CRM Like a Living System

Why Growth Teams Should Treat Their CRM Like a Living System

CRMs don’t fall apart suddenly. They drift. Information ages, fields lose relevance, workflows continue running long after the assumptions behind them stop being true. Most operational problems in a go-to-market engine come from this slow drift. Treating the CRM like a system that changes over time, instead of a static storage tool, makes everything downstream easier to manage.

Sales
Sales
4
Ā min read
Why Most Sales Data Is Wrong by Design

Why Most Sales Data Is Wrong by Design

If you’ve ever wondered why half your sequences bounce, why phone numbers go nowhere, or why every ā€œVP of Marketingā€ you email left the company two years ago, you’re not crazy. The system is broken. In fact, it’s built that way. Sales data isn’t wrong because someone messed up. It’s wrong because the entire data supply chain is flawed from the ground up.

Marketing
Marketing
6
Ā min read
What Happens When Every Outbound Email Is Actually Personalized

What Happens When Every Outbound Email Is Actually Personalized

Outbound gets messy fast when the data behind it is wrong. But imagine the opposite. Imagine a world where every contact is verified, every insight is accurate, and every field powering your email is clean. In that world, personalization stops being a gimmick and becomes a predictable revenue engine. This is what outbound looks like when the inputs are finally right.

Sales
Sales
7
Ā min read
How to Build a High Converting Outbound Engine With Only Three Tools

How to Build a High Converting Outbound Engine With Only Three Tools

Outbound doesn’t win because you use more tools. It wins because you use the right ones. LinkedIn Sales Navigator to source leads, Cleanlist to turn them into verified contacts, and one outbound platform to send the message. That’s it. This is the simplest, cleanest, highest converting outbound setup you can run in 2026.

6
Ā min read
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