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Latest Articles

How to Scale Outbound Without Destroying Deliverability 2025

How to Scale Outbound Without Destroying Deliverability 2025

Scale outbound 3x while improving outbound deliverability 15%. Learn the data-first scaling framework that prevents reputation damage and bounce cascades.

6
Ā min read
šŸš€ Introducing the New Cleanlist List View: Everything You Need Before You Reach Out

šŸš€ Introducing the New Cleanlist List View: Everything You Need Before You Reach Out

Outbound breaks when reps don’t have enough information to act. Too many tools show you fragments of a lead and force you to fill in the gaps manually. Today we’re announcing the new Cleanlist List View, a redesigned experience that gives you everything you need to reach out to a contact with confidence in one place. Verified emails, verified phone numbers, company context, and risk signals, all in a cleaner and faster interface.

6
Ā min read
Inbound GTM Playbooks Only Work When the Data Is Actually Usable

Inbound GTM Playbooks Only Work When the Data Is Actually Usable

Inbound is supposed to be the easy side of go to market. Someone fills out a form, sales follows up, and deals move forward. In reality, most inbound motions slow down immediately after the first conversion because the lead data is incomplete.

4
Ā min read
Stop "List Laundering": Why Your Last Data Purchase Was a Ticking Legal Bomb

Stop "List Laundering": Why Your Last Data Purchase Was a Ticking Legal Bomb

You thought you bought a valuable asset—a list of thousands of potential leads. What you actually bought was potential liability. We will break down exactly how purchased data breaks GDPR, CCPA, and CASL, and how to disarm the ticking bomb before the regulators come knocking.

4
Ā min read
Why Growth Teams Should Treat Their CRM Like a Living System

Why Growth Teams Should Treat Their CRM Like a Living System

CRMs don’t fall apart suddenly. They drift. Information ages, fields lose relevance, workflows continue running long after the assumptions behind them stop being true. Most operational problems in a go-to-market engine come from this slow drift. Treating the CRM like a system that changes over time, instead of a static storage tool, makes everything downstream easier to manage.

Sales
Sales
4
Ā min read
Why Most Sales Data Is Wrong by Design

Why Most Sales Data Is Wrong by Design

If you’ve ever wondered why half your sequences bounce, why phone numbers go nowhere, or why every ā€œVP of Marketingā€ you email left the company two years ago, you’re not crazy. The system is broken. In fact, it’s built that way. Sales data isn’t wrong because someone messed up. It’s wrong because the entire data supply chain is flawed from the ground up.

Marketing
Marketing
6
Ā min read
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