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The 2025 Ranking of B2B Contact Enrichment Providers
Featured

The 2025 Ranking of B2B Contact Enrichment Providers

We ran a 1,000-lead test across the top enrichment platforms ā€” Clay, ZoomInfo, Lusha, and Cleanlist. The results? Clay returned 930 emails, ZoomInfo 870, Lusha 890ā€¦ but Cleanlist delivered 960 verified emails and 710 phone numbers, the highest in the industry. Hereā€™s the full breakdown of how each provider stacks up in 2025.

6
Ā min read

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What Happens When AI Tries to Sell With Bad Data

What Happens When AI Tries to Sell With Bad Data

When data is outdated, incomplete, or simply inaccurate, AI does what AI does best: it improvises. And in sales, that improvisation shows up as hallucinations, bad personalization, and outreach that makes your team look unprofessional. Hereā€™s what actually happens when AI tries to sell with bad data, with real examples of how everything falls apart.

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Why ā€œAccurate Dataā€ Is the New Performance Marketing

Why ā€œAccurate Dataā€ Is the New Performance Marketing

Performance marketing has always been about precision. But in 2026, that precision no longer comes just from audience targeting or creative testing. It starts with something more fundamental: data accuracy. The quality of your inputs now determines the quality of every click, conversion, and customer interaction. Hereā€™s why verified data is becoming the new currency of performance.

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Marketing
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Your Next Sales Hire Might Be a Chrome Extension

Your Next Sales Hire Might Be a Chrome Extension

Hiring a great SDR takes time, training, and trust. Cleanlistā€™s Chrome extension skips all three. With one click, it automates lead discovery, research, and enrichment directly from LinkedIn. It acts as your ā€œdigital SDRā€ that never sleeps, never forgets, and never sends a bad lead to your CRM. Hereā€™s why your next best sales hire might not be a person at all.

Sales
Sales
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Why 2026 Will Be the Year of Data Accuracy

Why 2026 Will Be the Year of Data Accuracy

AI sales tools are evolving fast, but theyā€™re only as good as the data you feed them. In 2026, the winners wonā€™t be the teams with the biggest databases ā€” theyā€™ll be the ones with the cleanest. Hereā€™s why the next wave of automation, personalization, and outbound intelligence will all depend on one thing: verified data quality.

Tech
Tech
6
Ā min read
Why Phone Numbers Beat Emails for Cold Outreach

Why Phone Numbers Beat Emails for Cold Outreach

Most sales teams still treat phone calls like a backup plan when emails fail. But the truth is simple ā€” verified phone data drives faster responses, higher connection rates, and shorter deal cycles than any email sequence ever could. Hereā€™s why cold calling isnā€™t dead, and how phone-first outreach is quietly outperforming inbox-heavy prospecting.

Sales
Sales
6
Ā min read
The Complete Guide to Cleanlist Workflows

The Complete Guide to Cleanlist Workflows

Cleanlist isnā€™t just another enrichment tool. Itā€™s a full workflow engine built to take you from a raw lead to a fully researched, verified, and CRM-ready contact in seconds. This is your guide to how Cleanlist actually works, how each workflow fits together, and how to get the most out of it from day one.

Tech
Tech
6
Ā min read
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